Approval AI: Revolutionizing America's Mortgage Experience
How America's first AI mortgage platform could achieve targeted fintech media coverage using HeyJared's intelligent PR system
Total Time: Under 5 Minutes
From fintech innovation to targeted press coverage
The Problem: Mortgage Market Inefficiency
Approval AI (https://www.getapproval.ai/) has a powerful story about transforming one of America's most frustrating consumer experiences: getting a mortgage. Their AI platform addresses a critical market failure where more than half of homebuyers don't shop for mortgages due to overwhelming complexity and spam-filled processes. Here's how they could leverage HeyJared for PR.
Approval AI's platform - the "Common App for mortgages" with 24/7 AI assistance
Approval AI's Actual Pitch:
🚨 The Problem:
More than half of homebuyers don't shop for mortgages because the process is overwhelming, involving multiple lender portals, confusing terms, and spam calls. The current system creates a massive market failure.
✅ The Solution:
Approval AI is America's first AI mortgage platform that automates the most painful parts: paperwork, rate shopping, and negotiation. Our platform works like a "Common App for mortgages" where buyers complete one form and our AI handles everything else.
🚀 The Experience:
24/7 AI assistant explains mortgage terms and connects buyers with human experts when needed, all while protecting their data from lender spam and guiding them from pre-approval to closing.
Fintech Reporter Intelligence
HeyJared's AI immediately recognized the consumer protection angle and fintech innovation potential. It identified reporters covering mortgage technology, consumer finance, AI applications in financial services, and real estate market efficiency.
HeyJared identified fintech innovation, consumer protection, and real estate technology reporters with this strategy. Click to view larger.
HeyJared found 100 reporters covering fintech, mortgage industry, and consumer finance innovation. Click to view larger.
Fintech Innovation
AI-powered financial services reporters
Consumer Protection
Mortgage market and homebuyer advocates
Real Estate Tech
PropTech and housing market specialists
Fintech Innovation Pitch Strategy
The AI developed a comprehensive strategy highlighting the consumer protection benefits, the AI innovation in financial services, and the massive market inefficiency being addressed.
HeyJared generated a multi-angle approach emphasizing consumer benefits, AI innovation, and market transformation. Click to view larger.
Three Strategic Press Angles
HeyJared created three distinct narratives: the consumer protection story for mainstream media, the fintech innovation angle for industry publications, and the homebuyer savings story for real estate outlets.
Consumer Protection Angle
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Emphasized protection from lender spam and transparent rate shopping for homebuyers
Fintech Innovation Angle
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Highlighted first-of-its-kind AI automation in mortgage paperwork and negotiation
Homebuyer Savings Angle
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Focused on time and money savings through automated rate shopping and expert guidance
What Approval AI Could Achieve
100 Targeted Reporters
Fintech, consumer protection, and real estate specialists
Cross-Sector Appeal
Tech, finance, and consumer advocacy angles
Under 5 Minutes
From fintech concept to press-ready materials
Consumer Impact Focus
AI understood homebuyer pain points and market dynamics
Ready to Launch Your Fintech Innovation?
Join innovative fintech companies using HeyJared to reach financial services media instantly.