The HeyJared Blog

Tactical PR advice to landing press coverage for your story.

Best PR tools for startups 2025
Tools

Best PR tools for startups 2025

Compare the top AI-powered PR platforms of 2025: HeyJared AI ($99/mo), Meltwater, Cision, Prowly, and Muck Rack. See real pricing, features, and why startups are choosing HeyJared.

January 30, 202515 min read
What Does 'Exclusive' Actually Mean When Pitching Reporters?
Media Relations

What Does 'Exclusive' Actually Mean When Pitching Reporters?

A clear breakdown of what exclusives mean in media relations, why reporters value them, and how to use them strategically in your startup PR.

September 23, 20255 min read
What the Heck is an Embargo? A Founder's Guide to Media Timing
Media Relations

What the Heck is an Embargo? A Founder's Guide to Media Timing

Embargos aren't just for big tech launches. Learn how to use media embargos strategically to maximize your startup's coverage and build stronger relationships with journalists.

September 12, 20255 min read
Newsjacking 101: How to Ride the News Wave for Your Startup
Strategy

Newsjacking 101: How to Ride the News Wave for Your Startup

Turn breaking news into breaking coverage for your startup. Master the art of newsjacking without being tone-deaf.

September 10, 20256 min read
How to Get Your Story to Show Up in ChatGPT (Hint: Get Media Coverage)
AI & Media

How to Get Your Story to Show Up in ChatGPT (Hint: Get Media Coverage)

LLMs are the new search engines. Here's how media coverage helps your story become part of AI knowledge bases.

September 8, 20257 min read
Building in Public: How to Turn Your Startup Journey Into Content Gold
Content Strategy

Building in Public: How to Turn Your Startup Journey Into Content Gold

Your startup's behind-the-scenes story is more interesting than you think. Here's how to package it for media.

September 5, 20256 min read
B2B vs. B2C PR: Why Your Approach Should Be Completely Different
Strategy

B2B vs. B2C PR: Why Your Approach Should Be Completely Different

Using the same PR strategy for B2B and B2C is like using a hammer for both nails and screws. Here's why your approach needs to be fundamentally different.

September 4, 20257 min read
Traditional vs. New Media: Where Should Startups Focus Their Energy?
Strategy

Traditional vs. New Media: Where Should Startups Focus Their Energy?

TechCrunch or Morning Brew? Forbes or The Hustle? We analyzed coverage patterns to help you decide where your startup should focus its limited PR resources.

September 2, 20258 min read
Beyond the Funding Announcement: 7 Other Stories Worth Pitching
Content Strategy

Beyond the Funding Announcement: 7 Other Stories Worth Pitching

Most startups pitch journalists only when they raise money. Meanwhile, the smartest founders are getting covered monthly with stories that actually drive business results.

September 1, 20259 min read

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