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"Focus on real customer outcomes, not features. Kyle responds best to enterprise adoption stories with concrete metrics."
"Prefers deep-dive technical analysis. Avoid jargon-heavy pitches. Include data points and comparisons."
"Currently covering: developer tools, AI infrastructure, enterprise software. Recently shifted away from consumer AI."
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Real Voices Win
Why authentic voices earn more coverage.
Reporters want to talk to CEOs and co-founders — not PR people. We spent over $100,000 on PR retainers before we figured this out.
Never hire a PR firm. They will welcome hearing from the founder instead of some PR flack.
Journalists like hearing directly from founders. If you hire PR people, resist their desire to control all the contact.
Reporters want to talk to CEOs and co-founders — not PR people. We spent over $100,000 on PR retainers before we figured this out.
Never hire a PR firm. They will welcome hearing from the founder instead of some PR flack.
Journalists like hearing directly from founders. If you hire PR people, resist their desire to control all the contact.
Your story makes the market. Founder-led communications offer authenticity that PR teams can't replicate.
You can run your own PR strategy. Think about PR the way you think about product.
Become the best storytellers. Sell yourself, sell your product to the press, sell your vision to investors and customers.
PR for startups requires storytelling and relationships. Your brand is what people say about you when you're not in the room.
Your story makes the market. Founder-led communications offer authenticity that PR teams can't replicate.
You can run your own PR strategy. Think about PR the way you think about product.
Become the best storytellers. Sell yourself, sell your product to the press, sell your vision to investors and customers.
PR for startups requires storytelling and relationships. Your brand is what people say about you when you're not in the room.
The founder is no longer an optional part of the brand story. The founder is the story.
Founders who control their message, build distribution, and align their team around a unified story will have the most success.
The tides have turned. Brands are significantly more interested in investing through authentic founder voices.
The founder is no longer an optional part of the brand story. The founder is the story.
Founders who control their message, build distribution, and align their team around a unified story will have the most success.
The tides have turned. Brands are significantly more interested in investing through authentic founder voices.
Join the founders who are taking control of their own PR
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