Discover the most influential reporters across 8 advanced metrics: story breaker influence, originality, wire independence, depth vs breadth, syndication impact, early adopter score, consistency, and topic authority. Make data-driven decisions about who to pitch.
Rank reporters across 8 advanced metrics with percentile rankings
Understand reporter performance with percentile rankings and detailed metrics
Identify reporters who break stories, have high originality, and drive syndication
Comprehensive metrics and percentile rankings
Perfect for PR professionals who need data-driven insights to identify top-performing reporters
Identify the most influential reporters in your industry using data-driven rankings.
Find reporters who break stories early and have high syndication impact for maximum reach.
Build data-driven media lists by ranking reporters across multiple metrics for different clients.
Use percentile rankings to identify top performers and build strategic media relationships.
Find reporters with high consistency and depth in specific topics for ongoing partnerships.
Use comprehensive rankings to identify the most influential reporters for strategic media outreach.
Rankings help you make informed decisions about which reporters to pitch. Here's how it works:
Select from 8 advanced metrics: story breaker influence, originality, wire independence, depth vs breadth, syndication impact, early adopter, consistency, or topic authority.
See reporters ranked by your chosen metric with percentile rankings showing where they stand relative to all reporters.
Review detailed metrics for each reporter including scores, percentiles, and percentile ranks to understand their performance.
Use the rankings to identify top performers, build targeted media lists, and prioritize your outreach efforts.
💡 Why it works: Instead of guessing which reporters are most influential, rankings provide objective data. Percentile rankings show you exactly where each reporter stands, making it easy to identify top performers and make data-driven decisions about who to pitch.
Eight comprehensive metrics to understand reporter performance
Measures how much other reporters follow this reporter's stories. Higher scores indicate more influential reporters.
Measures how often this reporter breaks original stories vs. following others. Based on comparing how often they publish first on a topic versus how often they follow other reporters' stories.
Measures how often this reporter breaks stories independently vs. using wire services (AP, Reuters, etc.). Based on analyzing whether their stories originate from their own reporting or from wire service content.
Measures specialization: deep focus on few topics vs. covering many topics. Based on analyzing all stories from the last 30 days to see how concentrated their coverage is across different topics and sections.
Measures how often other outlets republish this reporter's stories. Based on tracking how many times other publications pick up and republish stories where this reporter was first, using break events from the last year.
Measures how often this reporter is among the first to cover emerging topics. Based on tracking how frequently they publish within the first 3 stories when new topic clusters emerge, using break events from the last year.
Measures how regularly this reporter publishes stories over time. Based on analyzing the publishing frequency and timing patterns of all their stories from the last 30 days.
Measures this reporter's expertise and influence within specific topic areas, based on their break frequency and impact in those domains.
Start ranking reporters by influence, originality, and performance. Make data-driven decisions about who to pitch.