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Features & Tools

Building Press Lists

The AI Agent builds tiered media lists (Tier 1/2/3) based on your announcement type and industry.

How to Request a Press List

Tell the AI Agent about your announcement. Include your company, industry, and what you're announcing:

"Build a press list for my AI startup's Series A. We raised $10M from Sequoia for our code review tool."

The agent will generate a tiered list with outlets categorized by reach and relevance.

Understanding Media Tiers

Tier 1 — Must-Have

Major outlets that set the narrative. These are your exclusive or embargo targets.

Examples: NYT, WSJ, TechCrunch, Wired, Bloomberg

Tier 2 — Trade & Vertical

Industry publications that reach your target audience and build credibility.

Examples: VentureBeat, Fortune, Forbes, industry-specific trades

Tier 3 — Niche & Long-tail

Newsletters, podcasts, and community outlets that sustain momentum post-launch.

Examples: Substack newsletters, industry podcasts, regional outlets

Tips for Better Lists

  • Be specific about your industry: "AI healthcare" vs "startup"
  • Mention announcement type: Funding, launch, partnership, hire
  • Include proof points: Amount raised, notable customers, team background
  • Ask follow-ups: "Show me reporters at Tier 1 outlets" or "Expand Tier 2"