HeyJared vs Cision
Enterprise PR suite vs. Startup PR assistant
Cision is built for Fortune 500 PR teams with complex workflows. HeyJared is built for founders who need results, not complexity.
Built for Different Teams
Cision assumes you have a PR team. HeyJared assumes you're the team.
Cision
For Enterprise PR Teams
Fortune 500 Companies
Built for large orgs with dedicated comms departments
Multi-Person Workflows
Approval chains, role permissions, team coordination
Training Required
Complex platform with onboarding, certifications, support tickets
Enterprise Integration
CRM sync, SSO, API access, custom reporting dashboards
Perfect if you have:
- ✓ Dedicated PR/comms team (3+ people)
- ✓ Enterprise budget ($10K-30K/year)
- ✓ Complex approval workflows
- ✓ Time to learn enterprise software
HeyJared
For Solo Founders
Startups & Solo Founders
Built for founders doing PR alongside everything else
One-Person Operation
AI does the work, you review and send
Zero Training
Chat-based interface, paste your story, get results
Works Standalone
No integrations needed, no setup, just start using
Perfect if you have:
- ✓ Zero PR experience
- ✓ Startup budget (from $29 one-time)
- ✓ No time for complex workflows
- ✓ Need results in minutes, not days
7 Hours vs. 3 Minutes
The same launch. Two very different workflows.
1. Tell Your Story
What you do:
Navigate multi-step enterprise workflow
Example:
Log in → Create new campaign → Select distribution channels → Configure targeting → Fill in 12 required fields → Upload media kit → Set approval workflow → Configure tracking tags
Result:
Campaign shell created, ready for content
What you do:
Just paste your messy story
Example:
Result:
AI extracts: Industry, hook, angle, credibility
2. Find Sources
What you do:
Advanced database filtering
Example:
Navigate to media database → Set filters (beat, region, outlet type, tier) → Export list → Import to CRM → Segment by priority → Cross-reference with past coverage → Build media lists
Result:
200 journalist profiles exported
What you do:
AI finds exact-fit sources instantly
Example:
Recommended Newsletters
| Newsletter | Why It Fits |
|---|---|
| awesomefintech | founder journeys; aligns with startup storytelling |
| fintechprimetime | data-driven analysis; ideal for market-context pitches |
| frontierfintech | investment opportunities; great for funding angles |
Recommended Podcasts
| Podcast | Why It Fits |
|---|---|
| Fintech Founders | startup journeys; strong fit for founder-led announcements |
| Fintech & Fintech | fintech conversations; broad reach for industry context |
| Fintech One-on-One | in-depth interviews; good for deep dives into tech/business |
Recommended Reporters
| Reporter | Outlet | Why It Fits |
|---|---|---|
| Mary Ann Azevedo | TechCrunch | fintech beat; funding and startup ecosystem angles |
| Fintech Weekly Staff | FinTech Weekly | strong fintech beat; market shifts and regulatory angles |
| Finextra Staff | Finextra | high-volume coverage in Europe; reliable for trends |
Result:
50+ perfect-fit sources with context
3. Research & Personalization
What you do:
Manual research using Cision data
Example:
Review journalist profiles → Check recent articles → Read coverage history → Identify angles → Update pitch templates → Get manager approval → Revise based on feedback
Result:
Personalization plan approved
What you do:
AI already analyzed everything
Example:
Ross at Venture in Security covered similar fraud detection 2 weeks ago, prefers technical deep dives, strong for ex-Stripe angle
Result:
All sources pre-qualified with pitch angles
4. Write Pitches
What you do:
AI-assisted template writing
Example:
Open pitch tool → Enter prompt → AI generates template → Manually customize for each recipient → Add references to their work → Adjust tone → Review with team → Get approval
Result:
15 customized pitches written
What you do:
AI writes all pitches for you
Example:
Noticed your recent piece on fraud detection approaches. We're taking a different angle with real-time banking API integration.
Ex-Stripe engineer, $5M from a16z, 3 neobanks already using it. Worth a deep dive?
Our founder built Stripe's fraud system, raised from a16z, went 0-to-10 customers in 60 days. Would love to share the founder journey and what we learned about selling security to neobanks.
Exclusive: Ex-Stripe engineer raises $5M from a16z to fight fintech fraud with real-time ML. 3 neobanks already signed. Happy to provide demo access and founder interview.
Result:
100 personalized pitches ready to send
5. Send & Track
What you do:
Enterprise distribution workflow
Example:
Schedule send times → Set up tracking → Configure reporting dashboards → Brief team on follow-up protocol → Monitor open rates → Update CRM
Result:
Campaign live with enterprise tracking
What you do:
One-click send
Example:
Review pitches → Click send → Done
Result:
All pitches sent
That's 7 hours and 12 minutes saved per campaign. Run 4 campaigns a month? That's 29 hours back in your life.
Coverage Scale: Long Tail Matters
Cision covers mainstream media. HeyJared covers everyone who can tell your story.
| Source Type | Cision | HeyJared |
|---|---|---|
| Journalists | 500K+ | ✓ Covered |
| Podcasts | 60K (mainstream) | 4.5M (full ecosystem) |
| Newsletters | Not disclosed | 132K (Substack) |
| AI Capability | Template assistant | Full automation |
| Setup Time | Weeks (training) | 30 seconds |
| Annual Cost | $10,000-30,000 | $1,188 |
75x More Podcasts. 10-25x Cheaper. 124x Faster.
Cision is built for enterprise complexity. HeyJared is built for startup speed.
10-25x Less for Better Results
Cision
Enterprise contract required
Built for: Enterprise PR teams
Your work: 7+ hours per campaign
HeyJared
No subscription. Pay only when you need more.
Pro ($29): Reveal contacts, send yourself
Skip the Enterprise Suite.
Get Startup Results.
Cision is built for Fortune 500 complexity. HeyJared is built for founders who ship fast.