AI-powered PR for ambitious startups vs. expensive databases for agencies
Muck Rack was built for PR agencies managing dozens of clients with teams of account managers. Their $10,000/year price tag reflects that. As a founder, you don't need a massive database – you need AI that finds the right reporters and crafts perfect pitches instantly. HeyJared delivers exactly what startups need at 1/20th the cost.
Muck Rack gives you a database. HeyJared gives you an AI assistant that does the work for you.
Just describe your story, AI instantly finds the best matches
Crafts unique pitches based on each reporter's recent work
Alerts you when breaking news creates pitch opportunities
Suggests best times to pitch based on reporter activity
Gets smarter with every pitch to maximize success rates
Complex filters and boolean searches to find reporters
You write every pitch from scratch
Basic monitoring without actionable insights
Spreadsheets and CRM for campaign management
Same search experience, no learning or optimization
See why startups are switching from Muck Rack to HeyJared
Muck Rack assumes you have a PR team with hours to spend on research, list building, and manual outreach. They charge agency prices because that's who they built it for. HeyJared knows you're a busy founder who needs results now, not a database to manage.
Not hours of database searching and manual research
Generated instantly, each tailored to the reporter
Know when breaking news creates the perfect pitch moment
Fun fact: For Muck Rack's annual price, you could use HeyJared for 17 years and still have money left over.
"We tried Muck Rack. After spending $10,000 and countless hours searching their database, we had sent maybe 20 pitches. With HeyJared, we sent 100 personalized pitches in our first week and landed coverage in TechCrunch. The difference? HeyJared does the work for you. Muck Rack just gives you homework."
— Every startup that's made the switch
See the difference in actual time and effort required
Type your story (30 seconds)
AI finds 100+ reporters (instant)
Review personalized pitches (2 minutes)
Send with one click (instant)
Done! Back to building your startup
Build search queries (30 minutes)
Review hundreds of profiles (2 hours)
Research each reporter (1 hour)
Write individual pitches (30+ min)
Find contact info & send (30 min)
Still only sent 5-10 pitches...
Get AI-powered PR that actually works for startups. No contracts, no $10,000 price tags, no hours of manual work. Just results.