HeyJared vs Prowly
Traditional PR platform vs. AI-first automation
Prowly added AI features to a traditional platform. HeyJared was built for AI from day one.
AI Suggestions vs. AI Automation
Both use AI. Only one does the work for you.
Prowly
AI-Assisted Platform
AI Features Bolted On
Traditional platform with AI tools added as features
AI Suggests, You Execute
AI recommends contacts and pitch templates, you do the work
Multi-Step Workflow
Write press release → Get suggestions → Customize pitches → Send manually
Still Time-Intensive
AI speeds things up, but you're still driving every step
Best for:
- ✓ Teams that want AI help but keep control
- ✓ PR professionals familiar with traditional workflows
- ✓ Agencies managing multiple clients
HeyJared
AI-Native Automation
Built AI-First
AI isn't a feature, it's the entire product
AI Does the Work
AI finds sources, writes pitches, sends emails — you just review
One-Step Workflow
Paste your story → AI handles everything → Review and send
Radically Faster
3 minutes from story to ready-to-send pitches
Best for:
- ✓ Founders who want results, not complexity
- ✓ Startups without dedicated PR teams
- ✓ Anyone who values speed over process
5 Hours vs. 3 Minutes
The same launch. Two very different workflows.
1. Tell Your Story
What you do:
Write press release in platform editor
Example:
Open editor → Choose template → Fill headline → Write body → Add boilerplate → Format → Save draft → Get internal approval → Publish to newsroom
Result:
Press release published
What you do:
Just paste your messy story
Example:
Result:
AI extracts: Industry, hook, angle, credibility
2. Find Sources
What you do:
Manual database filtering
Example:
Navigate to Media Database → Set country/beat filters → Search keywords → Review 200 results → Click each profile → Check recent articles → Add to media list → Categorize by priority
Result:
50 journalists added to list
What you do:
AI finds exact-fit sources instantly
Example:
Recommended Newsletters
| Newsletter | Why It Fits |
|---|---|
| awesomefintech | founder journeys; aligns with startup storytelling |
| fintechprimetime | data-driven analysis; ideal for market-context pitches |
| frontierfintech | investment opportunities; great for funding angles |
Recommended Podcasts
| Podcast | Why It Fits |
|---|---|
| Fintech Founders | startup journeys; strong fit for founder-led announcements |
| Fintech & Fintech | fintech conversations; broad reach for industry context |
| Fintech One-on-One | in-depth interviews; good for deep dives into tech/business |
Recommended Reporters
| Reporter | Outlet | Why It Fits |
|---|---|---|
| Mary Ann Azevedo | TechCrunch | fintech beat; funding and startup ecosystem angles |
| Fintech Weekly Staff | FinTech Weekly | strong fintech beat; market shifts and regulatory angles |
| Finextra Staff | Finextra | high-volume coverage in Europe; reliable for trends |
Result:
50+ perfect-fit sources with context
3. Get Smart Recommendations
What you do:
AI suggests contacts based on press release
Example:
Prowly AI scans your press release → Shows recommended journalists → You review each suggestion → Add relevant ones to list → Still need to research them individually
Result:
20 AI-recommended contacts added
What you do:
AI already analyzed everything
Example:
Ross at Venture in Security covered similar fraud detection 2 weeks ago, prefers technical deep dives, strong for ex-Stripe angle
Result:
All sources pre-qualified with pitch angles
4. Write Pitches
What you do:
Use AI pitch suggestions, manually customize
Example:
Use AI to generate pitch template → Manually personalize for each journalist → Reference their recent work → Adjust tone → Add call-to-action → Repeat for 20 contacts
Result:
20 customized pitches written
What you do:
AI writes all pitches for you
Example:
Noticed your recent piece on fraud detection approaches. We're taking a different angle with real-time banking API integration.
Ex-Stripe engineer, $5M from a16z, 3 neobanks already using it. Worth a deep dive?
Our founder built Stripe's fraud system, raised from a16z, went 0-to-10 customers in 60 days. Would love to share the founder journey and what we learned about selling security to neobanks.
Exclusive: Ex-Stripe engineer raises $5M from a16z to fight fintech fraud with real-time ML. 3 neobanks already signed. Happy to provide demo access and founder interview.
Result:
100 personalized pitches ready to send
5. Send & Track
What you do:
Schedule emails & monitor analytics
Example:
Schedule send times → Send pitches one-by-one → Monitor open rates → Check click-through → Update CRM → Set follow-up reminders
Result:
Emails sent with tracking
What you do:
One-click send
Example:
Review pitches → Click send → Done
Result:
All pitches sent
That's 5 hours and 12 minutes saved per campaign. Run 4 campaigns a month? That's 21 hours back in your life.
Coverage & Cost: The Full Picture
| Feature | Prowly | HeyJared |
|---|---|---|
| Database Size | 1M+ contacts | 4.5M podcasts + 132K newsletters |
| Podcast Coverage | Limited | 4.5M (full ecosystem) |
| Newsletter Coverage | Limited | 132K (Substack) |
| AI Capability | AI suggestions | Full automation |
| Workflow | Multi-step platform | Chat-based AI |
| Price (Annual) | $3,096-4,992 | $1,188 |
Stop Managing Platforms.
Start Getting Results.
Prowly helps you work faster. HeyJared does the work for you.