Comprehensive rankings of reporters and outlets across advanced metrics to help you make data-driven decisions about who to pitch
Rankings help you identify the most influential reporters and outlets by ranking them across multiple advanced metrics. Use percentile rankings to see where each reporter or outlet stands relative to all others, making it easy to find top performers and build targeted media lists.
Rankings provide objective data to help you make informed decisions. Instead of guessing which reporters are most influential, use percentile rankings to see exactly where each reporter stands. Higher percentiles mean better performance.
You can access rankings in two ways:
Click "Rankings" in the main navigation to view comprehensive rankings of reporters and outlets.
Navigate directly to /rankings to access the rankings page.
The rankings page has two main tabs:
Rank reporters across 8 advanced metrics including story breaker influence, originality, wire independence, depth vs breadth, syndication impact, early adopter score, consistency, and topic authority.
Rank outlets by reputation (based on which reporters follow their stories) and specialization (how focused they are on specific topics).
Use the metric selector buttons to change how reporters or outlets are ranked. Click the info icon (ℹ️) next to any metric to see a detailed explanation of how it's calculated.
Reporters are ranked across 8 comprehensive metrics:
Measures how much other reporters follow this reporter's stories. Calculated by tracking who publishes first in a topic, how many reporters follow, how quickly they follow, and downweighting wire services. Higher scores indicate more influential reporters.
Measures how often this reporter breaks original stories vs. following others. Based on comparing how often they publish first on a topic versus how often they follow other reporters' stories.
Measures how often this reporter breaks stories independently vs. using wire services (AP, Reuters, etc.). Based on analyzing whether their stories originate from their own reporting or from wire service content.
Measures specialization: deep focus on few topics vs. covering many topics. Based on analyzing all stories from the last 30 days to see how concentrated their coverage is across different topics and sections.
Measures how often other outlets republish this reporter's stories. Based on tracking how many times other publications pick up and republish stories where this reporter was first, using break events from the last year.
Measures how often this reporter is among the first to cover emerging topics. Based on tracking how frequently they publish within the first 3 stories when new topic clusters emerge, using break events from the last year.
Measures how regularly this reporter publishes stories over time. Based on analyzing the publishing frequency and timing patterns of all their stories from the last 30 days.
Outlets are ranked across 2 key metrics:
Measures an outlet's reputation based on which reporters follow their stories. Weighted by influence scores of followers. High-influence reporters following indicates a trusted source.
Measures how specialized an outlet is in specific topics. High score indicates niche focus (e.g., only tech or only finance), while low score indicates general news coverage.
Percentile rankings show where each reporter or outlet stands relative to all others:
For Story Breaker Influence, rankings show percentile rank (e.g., "95th percentile" or "Top 5%"). For other metrics, rankings show scores as percentages (e.g., "85.3%") along with percentile information.
Switch between ranking reporters or outlets using the tabs at the top of the page.
Click on any metric button (e.g., "Story Breaker Influence", "Originality") to rank by that metric. Click the info icon (ℹ️) to see detailed explanations.
See reporters or outlets ranked from highest to lowest by your selected metric. Each entry shows the metric score and percentile information.
Click "Open profile" on any reporter to see their full profile, recent articles, and contact information.
Use rankings to identify top performers, then add them to your media lists for targeted outreach.
Rank by Story Breaker Influence to find reporters whose stories are followed by many others. These reporters have significant impact on news coverage.
Rank by Originality or Wire Independence to find reporters who break original stories rather than following others or using wire services.
Rank by Early Adopter to find reporters who are among the first to cover emerging topics. Great for breaking news and new trends.
Rank by Depth vs Breadth to find reporters who specialize in specific topics. These reporters have deep expertise in their areas.
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