This comprehensive PR resource library provides startups with all the tools, contacts, templates, and best practices needed for effective public relations in 2026. All data is sourced from our proprietary media intelligence database and industry research.
Overview
This comprehensive PR resource library provides startups with all the tools, contacts, templates, and best practices needed for effective public relations in 2026. All data is sourced from our proprietary media intelligence database and industry research.
Whether you're launching your first product, announcing funding, or building long-term media relationships, this guide covers everything from finding the right reporters to crafting compelling pitches and measuring your PR success.
The resources in this library are compiled from our database of 120,000+ journalists and 2,000+ outlets, ensuring you have access to current, accurate information for your PR campaigns.
Direct Publication Contacts
Major Tech Publications
TechCrunch
Profile: View TechCrunch Outlet
Reporters: Search TechCrunch Reporters
Focus: Breaking startup news, funding, product launches
Best For: Early-stage startups, funding announcements, product launches
Submission Guidelines: Prefer exclusive stories, breaking news
Response Time: 24-48 hours for breaking news
TechRadar
Profile: View TechRadar Outlet
Reporters: Search TechRadar Reporters
Focus: Technology news, reviews, analysis
Best For: Consumer tech, hardware, software reviews
Submission Guidelines: Product launches, tech news
Response Time: 2-5 business days
ZDNet
Profile: View ZDNet Outlet
Reporters: Search ZDNet Reporters
Focus: Enterprise tech, business technology
Best For: B2B tech, enterprise solutions
Submission Guidelines: Enterprise-focused stories
Response Time: 3-7 business days
Tom's Hardware
Profile: View Tom's Hardware Outlet
Reporters: Search Tom's Hardware Reporters
Focus: Hardware, gaming, consumer tech
Best For: Hardware startups, gaming tech
Submission Guidelines: Hardware launches, tech reviews
Response Time: 2-5 business days
Android Central
Profile: View Android Central Outlet
Reporters: Search Android Central Reporters
Focus: Android, mobile technology
Best For: Mobile apps, Android-focused startups
Submission Guidelines: Mobile tech news
Response Time: 2-5 business days
The Register
Profile: View The Register Outlet
Reporters: Search The Register Reporters
Focus: Enterprise IT news
Best For: Enterprise IT, B2B tech
Submission Guidelines: Enterprise IT stories
Response Time: 3-7 business days
BGR
Profile: View BGR Outlet
Reporters: Search BGR Reporters
Focus: Consumer tech news
Best For: Consumer tech, gadgets
Submission Guidelines: Consumer tech launches
Response Time: 2-5 business days
Business & Startup Publications
Inc.
Profile: View Inc. Outlet
Reporters: Search Inc. Reporters
Focus: Entrepreneurship, growing companies
Best For: Growth stories, scaling advice, founder profiles
Submission Guidelines: Through contributor portal
Response Time: 1-2 weeks
Entrepreneur
Profile: View Entrepreneur Outlet
Reporters: Search Entrepreneur Reporters
Focus: Entrepreneurship, startup advice
Best For: Founder stories, startup advice, entrepreneurial journeys
Submission Guidelines: Contributor portal or editorial team
Response Time: 1-2 weeks
Fast Company
Profile: View Fast Company Outlet
Reporters: Search Fast Company Reporters
Focus: Innovation, design, disruption
Best For: Innovation stories, design thinking, creative business models
Submission Guidelines: Contact specific editors
Response Time: 1-2 weeks
Fortune
Profile: View Fortune Outlet
Reporters: Search Fortune Reporters
Focus: Business strategy, leadership, market trends
Best For: B2B startups, enterprise solutions, major milestones
Submission Guidelines: Through editorial team
Response Time: 1-2 weeks
European Tech Publications
Tech.eu
Profile: View Tech.eu Outlet
Reporters: Search Tech.eu Reporters
Focus: European tech ecosystem
Best For: European startups, EU market
Submission Guidelines: European tech news
Response Time: 2-5 business days
Arctic Startup
Profile: View Arctic Startup Outlet
Reporters: Search Arctic Startup Reporters
Focus: Nordic and Scandinavian startups
Best For: Nordic startups, Scandinavian market
Submission Guidelines: Nordic tech news
Response Time: 2-5 business days
Silicon Canals
Profile: View Silicon Canals Outlet
Reporters: Search Silicon Canals Reporters
Focus: European tech news
Best For: European startups, tech ecosystem
Submission Guidelines: European tech stories
Response Time: 2-5 business days
Fintech & Financial Tech Publications
The Fintech Times
Profile: View The Fintech Times Outlet
Reporters: Search The Fintech Times Reporters
Focus: Fintech news and analysis
Best For: Fintech startups, financial technology
Submission Guidelines: Fintech-focused stories
Response Time: 3-7 business days
Financial IT
Profile: View Financial IT Outlet
Reporters: Search Financial IT Reporters
Focus: Financial technology
Best For: Fintech, financial services tech
Submission Guidelines: Financial tech news
Response Time: 3-7 business days
Fintech Global
Profile: View Fintech Global Outlet
Reporters: Search Fintech Global Reporters
Focus: Global fintech news
Best For: International fintech startups
Submission Guidelines: Global fintech stories
Response Time: 3-7 business days
Finextra
Profile: View Finextra Outlet
Reporters: Search Finextra Reporters
Focus: Financial technology news
Best For: Fintech, banking technology
Submission Guidelines: Financial tech news
Response Time: 3-7 business days
AI & Emerging Tech Publications
Artificial Intelligence News
Profile: View Artificial Intelligence News Outlet
Reporters: Search Artificial Intelligence News Reporters
Focus: AI and machine learning
Best For: AI startups, ML companies
Submission Guidelines: AI/ML focused stories
Response Time: 5-10 business days
KDnuggets
Profile: View KDnuggets Outlet
Reporters: Search KDnuggets Reporters
Focus: Data science, machine learning
Best For: Data science startups, ML companies
Submission Guidelines: Data science, ML content
Response Time: 1-2 weeks
ByteByteGo
Profile: View ByteByteGo Outlet
Reporters: Search ByteByteGo Reporters
Focus: System design, tech architecture
Best For: Developer tools, infrastructure tech
Submission Guidelines: Technical content
Response Time: 1-2 weeks
Healthcare Tech Publications
HIT Consultant
Profile: View HIT Consultant Outlet
Reporters: Search HIT Consultant Reporters
Focus: Healthcare IT, medical technology
Best For: Healthcare tech, medical devices, health IT
Submission Guidelines: Healthcare tech submissions
Response Time: 1-2 weeks
Dark Reading
Profile: View Dark Reading Outlet
Reporters: Search Dark Reading Reporters
Focus: Cybersecurity, healthcare security
Best For: Healthcare cybersecurity, health IT security
Submission Guidelines: Security-focused submissions
Response Time: 1-2 weeks
Note: This is a sample of publications. Access the full database (120,000+ journalists, 2,000+ outlets) at HeyJared.ai.
PR Tools & Resources
Media Database Tools
HeyJared.ai
Description: AI agent for plain-English search and pitching; 120,000+ journalists, 2,000+ outlets; Chrome extension; cancel anytime
Pricing: $99/mo
Best For: Finding reporters, building media lists, drafting pitches
Cision
Description: Comprehensive media database, distribution, monitoring
Pricing: Enterprise pricing
Best For: Large companies, agencies
Muck Rack
Description: Journalist database, PR tools, monitoring
Pricing: Starting at $150/month
Best For: PR professionals, agencies
Prowly
Description: Media database, press release builder, monitoring
Pricing: Starting at $49/month
Best For: Small to medium startups
Press Release Distribution Services
PR Newswire
Description: Global distribution network, media monitoring, analytics, targeting
Pricing: Starting at $350-500 per release
Best For: Major announcements, wide distribution
Business Wire
Description: Global distribution network, media monitoring, analytics, targeting
Pricing: Starting at $400-600 per release
Best For: Business announcements, financial news
Globe Newswire
Description: International distribution, analytics
Pricing: Starting at $300-500 per release
Best For: International announcements
PRWeb
Description: Online distribution, SEO optimization, social sharing
Pricing: Starting at $99-200 per release
Best For: Budget-conscious startups
Media Monitoring Tools
Google Alerts
Description: Basic media monitoring
Pricing: Free
Best For: Budget-conscious startups
Mention
Description: Social and web monitoring, alerts
Pricing: Starting at $29/month
Best For: Social media monitoring
Brandwatch
Description: Advanced social listening, analytics
Pricing: Enterprise pricing
Best For: Large companies, agencies
Awario
Description: Social media monitoring, mentions tracking
Pricing: Starting at $24/month
Best For: Social media monitoring
Email Tracking & Outreach Tools
Mailtrack
Description: Email open tracking, link tracking
Pricing: Free and paid plans
Best For: Tracking pitch emails
Mixmax
Description: Email tracking, scheduling, templates
Pricing: Starting at $49/month
Best For: Sales and PR outreach
Yesware
Description: Email tracking, templates, analytics
Pricing: Starting at $15/month
Best For: Email outreach tracking
PR Templates
Press Release Template
FOR IMMEDIATE RELEASE [HEADLINE - Clear and compelling, 10-12 words max] [Subheadline - Supporting detail, 15-20 words] [City, State] - [Date] - [Your startup name], a [brief description], today announced [key news]. [First paragraph: Who, what, when, where, why - Answer all key questions] [Second paragraph: More details, quotes from founder/CEO] "[Quote from founder/CEO about the news]" [Third paragraph: Company background and context] [Your startup name] is a [description] that [what you do]. Founded in [year], the company [key achievements or milestones]. [Fourth paragraph: Call to action or next steps] [What readers should do next - visit website, sign up, etc.] ### About [Company Name] [2-3 sentence company description] Media Contact: [Name] [Title] [Phone] [Website] Note: Find reporter contact information on their HeyJared profile page.
Pitch Email Template
Subject: [Compelling, specific subject line - 6-8 words] Hi [Reporter Name], I noticed your recent article on [topic] and thought you might be interested in [your startup's story/angle]. [1-2 sentences about why this is relevant to their beat] [2-3 sentences about your startup and the news] Would you be interested in learning more? I'm happy to provide: - An exclusive interview with [founder/CEO] - Early access to [product/feature/data] - Customer case studies - [Other relevant offering] Best regards, [Your Name] [Your Title] [Company Name] [Phone] [Website] Note: Find reporter contact information on their HeyJared profile page.
Follow-Up Email Template
Subject: Re: [Original subject line] Hi [Reporter Name], Just following up on my email from [date] about [topic]. [Brief reminder of what you pitched - 1-2 sentences] I know you're busy, but I wanted to make sure this didn't get lost in your inbox. If you're not interested, no worries - just let me know and I won't follow up again. Thanks for your time! Best, [Your Name]
Media Kit Checklist
1. Company Overview
- Company description (2-3 paragraphs)
- Mission and vision
- Key differentiators
2. Founder/Team Bios
- Founder backgrounds
- Key team members
- Photos (high resolution)
3. Product/Service Information
- Product descriptions
- Key features
- Screenshots or demos
4. Company Stats
- Funding raised
- User/customer numbers
- Revenue (if public)
- Growth metrics
5. Press Coverage
- Previous coverage
- Awards and recognition
- Testimonials
6. Visual Assets
- Company logo (multiple formats)
- Product screenshots
- Team photos
- Infographics
7. Contact Information
- Media contact details
- Social media links
- Website
Best Practices for Startup PR
Building Your PR Strategy
- Define Your Goals - What do you want to achieve? Who is your target audience? What's your key message?
- Identify Your Story - What makes your startup unique? What's your news hook? Why should reporters care?
- Build Your Media List - Research relevant reporters, build relationships early, keep your list updated
- Create Your Assets - Press release template, media kit, founder bios, product screenshots
- Plan Your Timing - Consider news cycles, avoid major holidays, plan around events
Pitching Best Practices
Do's
- ✅ Research reporters before pitching
- ✅ Personalize every pitch
- ✅ Keep pitches concise (3-4 paragraphs)
- ✅ Provide exclusive angles or data
- ✅ Follow up once (after 3-5 days)
- ✅ Be responsive to inquiries
- ✅ Thank reporters for coverage
Don'ts
- ❌ Send mass emails
- ❌ Pitch irrelevant stories
- ❌ Follow up too aggressively
- ❌ Send attachments in first email
- ❌ Pitch on weekends/holidays
- ❌ Use generic subject lines
- ❌ Oversell or exaggerate
Building Media Relationships
- Engage Before You Need Coverage - Share their articles on social media, comment thoughtfully on their work, attend events where they speak
- Provide Ongoing Value - Share industry insights, offer expert commentary, connect them with other sources
- Be Responsive - Reply quickly to inquiries, provide requested information promptly, be available for interviews
- Show Appreciation - Thank them for coverage, share their articles, give credit in your communications
PR Metrics & Measurement
Key Metrics to Track
Coverage Metrics
- • Number of articles
- • Outlet type (national, trade, local reach)
- • Sentiment (positive, neutral, negative)
- • Reach (readership, impressions)
Engagement Metrics
- • Social shares
- • Comments
- • Backlinks
- • Website traffic from coverage
Business Impact
- • Leads generated
- • Signups from coverage
- • Sales inquiries
- • Investor interest
Relationship Metrics
- • Reporters engaged
- • Response rates
- • Coverage conversion rates
- • Relationship quality
Tools for Measurement
Media Monitoring: Google Alerts (free), Mention ($29/month+), Brandwatch (enterprise)
Analytics: Google Analytics (free), UTM tracking, Custom dashboards
Social Media: Native platform analytics, Social listening tools, Engagement tracking
Industry-Specific PR Resources
Fintech PR
Key Publications: The Fintech Times, Financial IT, Fintech Global, Finextra
Key Topics: Regulatory compliance, Financial inclusion, Payment innovation, Banking technology
Healthcare Tech PR
Key Publications: HIT Consultant, Dark Reading, Healthcare IT News
Key Topics: Patient care innovation, Healthcare accessibility, Medical device innovation, Health data privacy
AI/ML PR
Key Publications: Artificial Intelligence News, KDnuggets, Wired AI coverage
Key Topics: AI ethics, Machine learning applications, Automation, AI safety
Enterprise/B2B PR
Key Publications: The Wall Street Journal, Fortune, Fast Company, CTO Magazine
Key Topics: Enterprise solutions, B2B innovation, Business efficiency, Enterprise security
Additional Resources
PR Education
Courses: PRSA (Public Relations Society of America), Various online PR courses, Industry webinars
Books:
- "The New Rules of Marketing and PR" by David Meerman Scott
- "Trust Me, I'm Lying" by Ryan Holiday
- "Spin Sucks" by Gini Dietrich
PR Communities
Online Communities: PRSA communities, LinkedIn PR groups, Reddit PR communities
Events: PRSA conferences, Industry-specific events, Local PR meetups
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