When Fortune covers your crypto company, you earn respect in the boardroom. As one of the most prestigious business publications, Fortune's crypto reporting reaches C-suite executives, board members, and the dealmakers who shape corporate strategy. For crypto companies seeking enterprise credibility and institutional partnerships, these are the journalists you need to know.
Based on our proprietary database tracking 50,000+ reporters and millions of stories, we've identified the top 3 crypto reporters at Fortune. These journalists are actively covering Bitcoin, Ethereum, crypto regulation, and blockchain technology—and they're the ones who can help your crypto company reach Fortune's influential readership.
Each reporter profile includes their publication, beat details, and insights on what types of stories they're most likely to cover. Use this guide to find the right Fortune journalist for your crypto company pitch.
Fortune's Top Crypto Reporters
Activity Stats
- •Total Stories: 520
- •Stories (30 days): 16
- •Avg per week: 3.8
Sections
- •Sections: Crypto, Fintech, Venture Capital, Financial Regulation
Leo Schwartz is a senior writer at Fortune covering crypto, fintech, venture capital, and financial regulation. He writes Term Sheet, Fortune's influential daily newsletter on deals and dealmakers. His crypto reporting tracks Bitcoin, Ethereum, and the intersection of digital assets with traditional finance.
Why they matter: As the writer of Term Sheet, Leo reaches Fortune's influential audience of dealmakers, investors, and executives. His crypto coverage drives awareness among the institutional players shaping digital asset adoption.
Best for: Crypto funding announcements, institutional crypto adoption, regulatory developments, deal news, crypto company milestones
Activity Stats
- •Total Stories: 480
- •Stories (30 days): 14
- •Avg per week: 3.2
Sections
- •Sections: Crypto, Blockchain, IP/Tech Law, Digital Assets
Jeff Roberts covers cryptocurrency, blockchain, and technology law for Fortune. As a lawyer and co-founder of The Ledger, Fortune's blockchain and cryptocurrency franchise, he brings unique legal expertise to crypto coverage. His reporting tracks regulatory developments and legal challenges facing the industry.
Why they matter: Jeff's legal background gives his crypto coverage exceptional depth on regulatory and legal issues. Essential for companies navigating the complex regulatory landscape around digital assets.
Best for: Crypto regulatory stories, blockchain legal developments, SEC/CFTC news, crypto compliance, digital asset regulation
Activity Stats
- •Total Stories: 440
- •Stories (30 days): 12
- •Avg per week: 2.8
Sections
- •Sections: Crypto, Cybersecurity, Blockchain, Enterprise Tech
Robert Hackett is a senior writer at Fortune covering crypto and cybersecurity. He is known for his in-depth reporting on the intersection of technology and finance, with particular expertise in blockchain infrastructure, digital asset custody, and security challenges facing the crypto industry.
Why they matter: Robert's dual expertise in crypto and cybersecurity makes him essential for companies in custody, security, or blockchain infrastructure. His coverage reaches enterprise decision-makers.
Best for: Crypto security companies, blockchain infrastructure, digital asset custody, enterprise crypto solutions, crypto cybersecurity
How to Pitch Fortune Crypto Reporters
Fortune values sophisticated business journalism with depth and context. To get crypto coverage, you need stories with strategic significance:
- •Strategic significance: Fortune wants stories that matter to Fortune 500 executives and boards
- •Deal news: Term Sheet coverage means funding, M&A, and IPO news gets attention
- •Regulatory insights: Fortune covers crypto policy and regulation deeply—connect your story to regulatory trends
- •Leadership angles: Fortune profiles executives—position your founders as industry leaders
- •Long-form depth: Fortune publishes in-depth features—be prepared for substantive interviews
Why Fortune Matters for Crypto Coverage
Coverage in Fortune delivers unique benefits for crypto companies:
- •C-suite readership: Fortune reaches decision-makers at the world's largest companies
- •Term Sheet visibility: The daily newsletter reaches dealmakers and institutional investors
- •Enterprise sales: Fortune coverage opens doors for B2B crypto sales conversations
- •Conference presence: Fortune events bring together the most influential business leaders
Finding More Crypto Reporters
While Fortune is essential for enterprise credibility, a comprehensive crypto PR strategy includes multiple outlets. Consider building relationships across Bloomberg, TechCrunch, and crypto-native publications like CoinDesk and Decrypt.
To find reporters who match your specific crypto company, use HeyJared's AI-powered search. Simply describe your startup and what you're building, and we'll match you with the most relevant crypto reporters based on their recent coverage, beat alignment, and expertise.
Ready to Pitch Crypto Reporters?
HeyJared helps crypto companies find the right reporters, craft compelling pitches, and build lasting media relationships. Our AI-powered platform matches you with journalists who actually cover your space.
Find Your Crypto ReportersRelated Articles
Best PR tools for startups 2025
Compare top AI PR platforms: HeyJared AI ($99/mo) with a plain-English agent, national/trade/local matching, pitches, and Chrome extension—plus Meltwater, Cision, Prowly, and Muck Rack.
Complete Startup PR Resource Library (2025)
Everything you need for successful startup public relations: tools, contacts, templates, and best practices. Your complete PR resource guide.
Top 3 AI Reporters at New York Times (2026)
Discover the top AI reporters at New York Times covering artificial intelligence, machine learning, and tech innovation.