When TechCrunch covers your fintech startup, the tech world takes notice. As the leading publication for startup news and venture capital coverage, TechCrunch's fintech reporting reaches founders, investors, and industry leaders who shape the future of financial technology. For fintech companies seeking visibility in the startup ecosystem, these are the journalists you need to know.
Based on our proprietary database tracking 50,000+ reporters and millions of stories, we've identified the top 3 fintech reporters at TechCrunch. These journalists are actively covering payments, banking, and financial technology—and they're the ones who can help your fintech company reach TechCrunch's influential readership.
Each reporter profile includes their publication, beat details, and insights on what types of stories they're most likely to cover. Use this guide to find the right TechCrunch journalist for your fintech company pitch.
TechCrunch's Top Fintech Reporters
Activity Stats
- •Total Stories: 720
- •Stories (30 days): 24
- •Avg per week: 5.5
Sections
- •Sections: Fintech, Payments, Venture Capital, Startups
Mary Ann Azevedo is TechCrunch's dedicated fintech reporter and one of the most prolific fintech journalists in tech media. She covers the full spectrum of financial technology—from payments and lending to neobanks and embedded finance. Her reporting tracks funding rounds, product launches, and industry trends with remarkable depth, making her essential reading for anyone in the fintech ecosystem.
Why they matter: The definitive fintech voice at TechCrunch, Mary Ann's coverage shapes how the startup ecosystem understands fintech trends, funding, and technology developments. If you're a fintech startup, she should be at the top of your media list.
Best for: Fintech startups, payments companies, neobanks, BNPL providers, embedded finance platforms, fintech funding announcements
Activity Stats
- •Total Stories: 580
- •Stories (30 days): 18
- •Avg per week: 4.2
Sections
- •Sections: Venture Capital, Startups, Fintech, IPOs
Alex Wilhelm covers startups, venture capital, and the business of technology at TechCrunch. While his beat is broader than pure fintech, he regularly covers fintech funding rounds, IPOs, and the financial health of startups. His analysis of venture trends and startup economics often includes deep fintech coverage.
Why they matter: Alex's venture capital focus means he covers the money side of fintech—funding rounds, valuations, and market trends. His reporting helps founders understand the investor perspective on fintech opportunities.
Best for: Fintech funding announcements, Series B+, fintech IPO news, venture capital trends, startup valuations
Activity Stats
- •Total Stories: 490
- •Stories (30 days): 14
- •Avg per week: 3.2
Sections
- •Sections: Europe, Fintech, Enterprise, Startups
Ingrid Lunden is a senior editor at TechCrunch covering European technology and startups, with significant fintech coverage. She tracks European neobanks, payment providers, and fintech unicorns, providing crucial coverage of the fintech landscape outside Silicon Valley.
Why they matter: For fintech companies with European operations or global ambitions, Ingrid provides essential coverage of the international fintech landscape. She covers major European fintech players and cross-border expansion stories.
Best for: European fintech companies, UK neobanks, international payment providers, fintech regulatory news, cross-border expansion
How to Pitch TechCrunch Fintech Reporters
TechCrunch reporters cover hundreds of fintech companies. To stand out, you need a newsworthy angle and a compelling pitch:
- •Funding news: TechCrunch loves fintech funding announcements—Series A and beyond with notable investors get priority
- •Traction metrics: Include real numbers—transaction volume, user growth, revenue milestones
- •Market disruption: Explain how you're changing payments, banking, or lending in a concrete way
- •Exclusives matter: Offering an exclusive significantly increases your chances of coverage
- •Timing: Pitch 1-2 weeks before your news—TechCrunch moves fast but still needs lead time
Why TechCrunch Matters for Fintech Coverage
Coverage in TechCrunch delivers unique benefits for fintech startups:
- •Investor visibility: Fintech VCs read TechCrunch religiously—coverage here gets you on their radar
- •Startup ecosystem credibility: TechCrunch coverage signals you're a fintech company to watch
- •Partnership opportunities: Banks and enterprises looking for fintech partners monitor TechCrunch coverage
- •SEO and discovery: TechCrunch articles rank well and drive long-term organic traffic
Finding More Fintech Reporters
While TechCrunch is essential for startup coverage, a comprehensive fintech PR strategy includes multiple outlets. Consider building relationships across Bloomberg, CNBC, Fortune, and other business publications.
To find reporters who match your specific fintech company, use HeyJared's AI-powered search. Simply describe your startup and what you're building, and we'll match you with the most relevant fintech reporters based on their recent coverage, beat alignment, and expertise.
Ready to Pitch Fintech Reporters?
HeyJared helps fintech companies find the right reporters, craft compelling pitches, and build lasting media relationships. Our AI-powered platform matches you with journalists who actually cover your space.
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