Featured Video

PR 101: 60-Second Masterclass

Everything you need to know about PR in under a minute

💡PR 101 Series

Essential PR fundamentals for founders

24 videos
PR 101: 60-Second Masterclass
💡

PR 101: 60-Second Masterclass

Journalist Pitching 101
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Journalist Pitching 101

PR 101: The Headline Test
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PR 101: The Headline Test

PR 101: AI Writing Strategy
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PR 101: AI Writing Strategy

PR Pitch Timing 101
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PR Pitch Timing 101

PR for O-1 Visa
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PR for O-1 Visa

The 8-Hour Mistake
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The 8-Hour Mistake

From No to Headline
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From No to Headline

PR + YC Demo Day
💡

PR + YC Demo Day

Media List: Quality vs Volume
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Media List: Quality vs Volume

PR 101: Founder-Led PR
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PR 101: Founder-Led PR

PR 101: Agency vs DIY
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PR 101: Agency vs DIY

PR 101: The SEO Backlink Hack
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PR 101: The SEO Backlink Hack

PR 101: Funding Reality
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PR 101: Funding Reality

PR 101: The Launch Stack
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PR 101: The Launch Stack

PR 101: The Green Card Hack
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PR 101: The Green Card Hack

PR 101: Why ChatGPT Doesn't Know You
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PR 101: Why ChatGPT Doesn't Know You

Cold Emailing Journalists 101
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Cold Emailing Journalists 101

Subject Line Formula for Founders
💡

Subject Line Formula for Founders

Stop Pitching Forbes
💡

Stop Pitching Forbes

The 500 Email Mistake
💡

The 500 Email Mistake

PR Myth Busted
💡

PR Myth Busted

AI & The PR Busywork Shift
💡

AI & The PR Busywork Shift

PR Strategy: Relationships vs Pitching
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PR Strategy: Relationships vs Pitching

👑PR & Marketing Legends

Iconic campaigns that changed the game

26 videos
Edward Bernays: Father of PR
👑

Edward Bernays: Father of PR

Apple 1984: The Launch Event
👑

Apple 1984: The Launch Event

Old Spice Real-Time Responses
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Old Spice Real-Time Responses

Liquid Death: Water Gone Viral
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Liquid Death: Water Gone Viral

Dollar Shave Club Launch
👑

Dollar Shave Club Launch

Wendy's Twitter Roasts
👑

Wendy's Twitter Roasts

Patagonia's Bold Move
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Patagonia's Bold Move

The Legend of 'Just Do It'
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The Legend of 'Just Do It'

Nike's Boldest Bet: Kaepernick
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Nike's Boldest Bet: Kaepernick

Spotify Wrapped: Free Marketing Army
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Spotify Wrapped: Free Marketing Army

Oreo Dunk in the Dark
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Oreo Dunk in the Dark

Dove Real Beauty Campaign
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Dove Real Beauty Campaign

Always: Like a Girl
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Always: Like a Girl

Will It Blend?
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Will It Blend?

VW Think Small
👑

VW Think Small

Most Interesting Man in the World
👑

Most Interesting Man in the World

Coke's Hilltop Ad
👑

Coke's Hilltop Ad

Aviation Gin x Peloton
👑

Aviation Gin x Peloton

The Whopper Detour
👑

The Whopper Detour

Steve Jobs: PR Legend
👑

Steve Jobs: PR Legend

Ivy Lee: First PR Pro
👑

Ivy Lee: First PR Pro

P.T. Barnum: Original Showman
👑

P.T. Barnum: Original Showman

Peggy Siegal: Hollywood Fixer
👑

Peggy Siegal: Hollywood Fixer

Anna Wintour: Fashion PR
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Anna Wintour: Fashion PR

Kelly Cutrone: Fashion Publicist
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Kelly Cutrone: Fashion Publicist

Matthew Freud: Media Mogul
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Matthew Freud: Media Mogul

🚀Growth Hacks

How startups scaled with creative tactics

19 videos
Dropbox: 75K Signups Overnight
🚀

Dropbox: 75K Signups Overnight

PayPal's $60M Growth Hack
🚀

PayPal's $60M Growth Hack

LinkedIn's Address Book Hack
🚀

LinkedIn's Address Book Hack

Canva: 100 Rejections to IPO
🚀

Canva: 100 Rejections to IPO

Slack's No-Marketing Launch
🚀

Slack's No-Marketing Launch

Superhuman: The Waitlist
🚀

Superhuman: The Waitlist

Notion's Template Economy
🚀

Notion's Template Economy

Figma's Free Takeover
🚀

Figma's Free Takeover

Mailchimp's $12B Story
🚀

Mailchimp's $12B Story

GoPro's UGC Empire
🚀

GoPro's UGC Empire

Duolingo Unhinged
🚀

Duolingo Unhinged

Midjourney: Discord Growth
🚀

Midjourney: Discord Growth

Perplexity: Google Killer?
🚀

Perplexity: Google Killer?

ElevenLabs Viral Growth
🚀

ElevenLabs Viral Growth

Runway: AI for Hollywood
🚀

Runway: AI for Hollywood

Suno AI Music Chaos
🚀

Suno AI Music Chaos

$1M to $100M in 12 Months
🚀

$1M to $100M in 12 Months

The $100K Hole
🚀

The $100K Hole

Tesla's $0 Ad Spend
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Tesla's $0 Ad Spend

⚡Crisis Case Studies

Lessons from PR disasters and recoveries

7 videos
Tylenol Crisis: PR Masterclass
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Tylenol Crisis: PR Masterclass

Pepsi x Kendall: What Went Wrong
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Pepsi x Kendall: What Went Wrong

BP Deepwater: $200M Branding Disaster
⚡

BP Deepwater: $200M Branding Disaster

KFC's FCK Apology
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KFC's FCK Apology

Fyre Festival Disaster
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Fyre Festival Disaster

Exxon Valdez Crisis
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Exxon Valdez Crisis

ALS Ice Bucket Challenge
⚡

ALS Ice Bucket Challenge

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